Executive - Influencer Digital Marketing
About the Role
Executive
Flipkart is one of India’s leading e-commerce platforms, transforming the way people shop. We are driven by a passion to innovate, deliver customer-first solutions, and redefine the online retail landscape. As we continue to grow, we are looking for a highly skilled and motivated Influencer Marketing Manager to join our dynamic team.
Dept : Growth(D1019)
You are Responsible for :
1. Cross-Functional Collaboration and Stakeholder Management:
• Work closely with Business Units: Collaborate with all business units across Flipkart to understand their goals, objectives, and target audience, and develop influencer marketing strategies that are tailored to their specific needs.
• Budget Planning and Approvals: Responsible for getting the necessary budget approvals for monthly and quarterly influencer marketing programs. This includes presenting the budget plan, justifying the influencer spend, and ensuring the budget is utilized efficiently.
• Strategy Development for Scaling Business Units: Work with different business units to devise scalable influencer strategies that help drive business growth. This includes understanding each unit's subcategories, target market, and the specific objectives of the campaigns.
• Insights for Decision-Making: Continuously provide actionable insights to business stakeholders based on influencer program performance, consumer behavior, and market trends, influencing key decisions around marketing strategies.
2. Data Analytics and Insights:
• Deriving Actionable Insights: Take ownership of analyzing data related to influencer marketing campaigns, customer behavior, and engagement patterns.
• Report Structure Development: Develop business report structures that highlight key performance indicators (KPIs), provide data-driven insights, and support decision-making.
• Campaign Analysis: Regularly analyze the effectiveness of influencer campaigns, offering clear insights on ROI, engagement rates, conversions, and brand awareness. Utilize data to refine strategies and optimize influencer partnerships for better outcomes.
• Tools and Reporting: Use tools like Google Analytics, Social Listening tools, and other analytics platforms to track performance metrics and deliver insights to stakeholders.
3. Influencer Relationship and Content Flywheel Management:
• Maintaining Strong Influencer Relationships: Cultivate and nurture long-term relationships with influencers and key content creators across multiple platforms (Instagram, YouTube, Twitter, etc.).
• Content Strategy Development: Collaborate with influencers to co-create engaging and authentic content that resonates with Flipkart’s target audience and drives business objectives.
• Content Flywheel Management: Ensure that content generated by influencers is effectively used across multiple channels to create a continuous content cycle that supports long-term marketing objectives.
• Influencer Onboarding and Engagement: Manage the onboarding process for new influencers, ensuring that they align with Flipkart’s brand values, products, and overall influencer marketing strategy.
4. Agency and Vendor Coordination:
• Agency Management: Work closely with influencer marketing agencies to ensure the smooth execution of campaigns, adherence to timelines, and quality of deliverables.
• Managing Timelines and Deliverables: Oversee multiple campaigns simultaneously, ensuring that agencies meet deadlines, produce high-quality content, and deliver results according to Flipkart's marketing strategy.
• Regular Follow-ups: Provide guidance to agencies and maintain frequent follow-ups to ensure consistent progress. This includes tracking the progress of campaigns and making adjustments as needed based on campaign performance.
• Performance Monitoring: Regularly assess the performance of agencies, ensuring that they maintain high standards, align with campaign goals, and maximize results.
5. Collaboration with Internal Stakeholders for Data, Tech, and Product Requirements:
• Data Requirements Coordination: Work with the internal data team to ensure influencer marketing campaigns are being tracked correctly, data is being captured in real-time, and KPIs are met.
• Tech Requirements Coordination: Collaborate with the tech team to ensure that all systems are in place for smooth execution of campaigns and that influencer-related data is being integrated with Flipkart’s larger tech ecosystem.
• Product Integration: Collaborate with the product team to align influencer marketing strategies with product launches, updates, and promotional activities. This includes working with the tech team to streamline influencer tools and platforms for easier tracking and engagement.
• Continuous Feedback: Provide feedback to the product and tech teams based on market trends, influencer feedback, and campaign performance, ensuring that internal systems and tools are continuously improved to meet business needs.
Responsibilities
Executive - Influencer Digital Marketing
About the Role
Executive
Flipkart is one of India’s leading e-commerce platforms, transforming the way people shop. We are driven by a passion to innovate, deliver customer-first solutions, and redefine the online retail landscape. As we continue to grow, we are looking for a highly skilled and motivated Influencer Marketing Manager to join our dynamic team.
Dept : Growth(D1019)
You are Responsible for :
1. Cross-Functional Collaboration and Stakeholder Management:
• Work closely with Business Units: Collaborate with all business units across Flipkart to understand their goals, objectives, and target audience, and develop influencer marketing strategies that are tailored to their specific needs.
• Budget Planning and Approvals: Responsible for getting the necessary budget approvals for monthly and quarterly influencer marketing programs. This includes presenting the budget plan, justifying the influencer spend, and ensuring the budget is utilized efficiently.
• Strategy Development for Scaling Business Units: Work with different business units to devise scalable influencer strategies that help drive business growth. This includes understanding each unit's subcategories, target market, and the specific objectives of the campaigns.
• Insights for Decision-Making: Continuously provide actionable insights to business stakeholders based on influencer program performance, consumer behavior, and market trends, influencing key decisions around marketing strategies.
2. Data Analytics and Insights:
• Deriving Actionable Insights: Take ownership of analyzing data related to influencer marketing campaigns, customer behavior, and engagement patterns.
• Report Structure Development: Develop business report structures that highlight key performance indicators (KPIs), provide data-driven insights, and support decision-making.
• Campaign Analysis: Regularly analyze the effectiveness of influencer campaigns, offering clear insights on ROI, engagement rates, conversions, and brand awareness. Utilize data to refine strategies and optimize influencer partnerships for better outcomes.
• Tools and Reporting: Use tools like Google Analytics, Social Listening tools, and other analytics platforms to track performance metrics and deliver insights to stakeholders.
3. Influencer Relationship and Content Flywheel Management:
• Maintaining Strong Influencer Relationships: Cultivate and nurture long-term relationships with influencers and key content creators across multiple platforms (Instagram, YouTube, Twitter, etc.).
• Content Strategy Development: Collaborate with influencers to co-create engaging and authentic content that resonates with Flipkart’s target audience and drives business objectives.
• Content Flywheel Management: Ensure that content generated by influencers is effectively used across multiple channels to create a continuous content cycle that supports long-term marketing objectives.
• Influencer Onboarding and Engagement: Manage the onboarding process for new influencers, ensuring that they align with Flipkart’s brand values, products, and overall influencer marketing strategy.
4. Agency and Vendor Coordination:
• Agency Management: Work closely with influencer marketing agencies to ensure the smooth execution of campaigns, adherence to timelines, and quality of deliverables.
• Managing Timelines and Deliverables: Oversee multiple campaigns simultaneously, ensuring that agencies meet deadlines, produce high-quality content, and deliver results according to Flipkart's marketing strategy.
• Regular Follow-ups: Provide guidance to agencies and maintain frequent follow-ups to ensure consistent progress. This includes tracking the progress of campaigns and making adjustments as needed based on campaign performance.
• Performance Monitoring: Regularly assess the performance of agencies, ensuring that they maintain high standards, align with campaign goals, and maximize results.
5. Collaboration with Internal Stakeholders for Data, Tech, and Product Requirements:
• Data Requirements Coordination: Work with the internal data team to ensure influencer marketing campaigns are being tracked correctly, data is being captured in real-time, and KPIs are met.
• Tech Requirements Coordination: Collaborate with the tech team to ensure that all systems are in place for smooth execution of campaigns and that influencer-related data is being integrated with Flipkart’s larger tech ecosystem.
• Product Integration: Collaborate with the product team to align influencer marketing strategies with product launches, updates, and promotional activities. This includes working with the tech team to streamline influencer tools and platforms for easier tracking and engagement.
• Continuous Feedback: Provide feedback to the product and tech teams based on market trends, influencer feedback, and campaign performance, ensuring that internal systems and tools are continuously improved to meet business needs.
Salary : As per industry standard.
Industry :IT-Software / Software Services
Functional Area : IT Software - Application Programming , Maintenance
RESPONSIBILITIES
1. Building templates, dashboards in Excel /Google Sheet for operational and
management reporting
2. Utilize SQL and other data tools to manage, transform, and automate data flows,
ensuring accuracy, scalability and reliability
3. Data extraction as per business request for Ad hoc analysis
4. Assisting the team in deriving key insights that could drive growth.
5. Business analysis and understanding to highlight key lead indicators.
6. Locate and define new process improvement opportunities.
SKILLS
• Strong database concepts and experience in SQL – can convert any business
requirement into a SQL statement
• Expertise in Excel, SQL, Google Sheets, PowerBI (Optional).
• Working experience in Python is a good to have.
• Experience of working in a customer growth/customer analytics role is a plus
• Quick learner and ability to work in dynamic work environment
• Team player and comfortable interacting with people from multiple disciplines
• Manage multiple projects, prioritize work, and ensure timely delivery of results
QUALIFICATIONS
• Bachelors in Engineering, Computer Science, Math, Statistics, Commerce, or
any related discipline.
• 1+ years of experience in working on reporting / business intelligence systems.
Responsibilities
RESPONSIBILITIES
1. Building templates, dashboards in Excel /Google Sheet for operational and
management reporting
2. Utilize SQL and other data tools to manage, transform, and automate data flows,
ensuring accuracy, scalability and reliability
3. Data extraction as per business request for Ad hoc analysis
4. Assisting the team in deriving key insights that could drive growth.
5. Business analysis and understanding to highlight key lead indicators.
6. Locate and define new process improvement opportunities.
SKILLS
• Strong database concepts and experience in SQL – can convert any business
requirement into a SQL statement
• Expertise in Excel, SQL, Google Sheets, PowerBI (Optional).
• Working experience in Python is a good to have.
• Experience of working in a customer growth/customer analytics role is a plus
• Quick learner and ability to work in dynamic work environment
• Team player and comfortable interacting with people from multiple disciplines
• Manage multiple projects, prioritize work, and ensure timely delivery of results
QUALIFICATIONS
• Bachelors in Engineering, Computer Science, Math, Statistics, Commerce, or
any related discipline.
• 1+ years of experience in working on reporting / business intelligence systems.
Salary : As per industry standard.
Industry :IT-Software / Software Services
Functional Area : IT Software - Application Programming , Maintenance
Job Description:
You are Responsible for
Below are the roles and responsibilities of the candidateAssists the senior management in
defining the control objectives and monitoring compliance efforts.
● Manage organization's compliance with the Sarbanes Oxley Act. Develops processes to
ensure compliance with all SOX requirements.
● Designs and administers internal controls over financial reporting relating the IT
automated controls. Reports test results to the top management.
● Review test findings within the Internal/External Audit Team, facilitate the remediation of
control gaps, and escalate possible critical issues to the senior management. Serve as a
liaison between internal and external auditors. Stays abreast of changes in SOX
regulations to ensure timely compliance.
● Identify areas of potential improvement for key processes and procedures and supports
the management of the related processes and procedures. Responsible for maintaining
and updating all aspects of the internal SOX compliance.
● Responsible for working with different business owners on implementation, execution
and compliance with entity level controls. Evaluates the review and analyzes data
pertaining to information systems functions relative to Sarbanes-Oxley compliance.
● Develop and conduct SOX compliance training for employees.
To succeed in this role – you should have the following
Applicants should be a University Degree holder (preferably Master degree), CPA or Chartered
Accountant (or equivalent), Certified Information Systems Auditor (CISA) with 5+ years of
experience in Finance / Internal/ IT Controls/Audit and relevant business area.
● Knowledge of SOX and IT controls. Big 4 public accounting experience with Fortune 500
clients.
● Extensive knowledge of the internal control framework (specifically COSO) and a solid
understanding of the concepts of control design and operational efficiency.
● Strong knowledge of SOX requirements and ability to assist with documentation of ITGC
and financial process controls to support operational as well as SOX compliance audits,
including performing walkthroughs and developing process flow charts.
● Strong risk management experience, including: performing assessments and audits,
designing controls, managing enterprise control frameworks, and prioritizing risk.
● Experience working in a dynamic IT environment similar to a high tech start-up.
● Experience of solving multiple and complex challenges.
● Exposure in audit planning and execution, controls operation, and handling audit queries
with external/internal auditors.
● Strong governance, risk and assurance management background which encompass
knowledge of corporate governance, control framework and risk.
● Aptitude for leading teams; influencing and galvanizing others to follow you toward a
solution.
● Ability to guide and train team members.
● Strong interpersonal written and oral communication skills.
● Solid organizational skills along with an aptitude for information technology.
● Excellent analytical skills
● Understanding of business drivers and related risk and ability to interpret the relevant
management information is appreciated.
● Good communication and Analytical skills
● Having risk and controls mindset
● Ability to challenge and open to different views and opinions.
● Self-starter and ability to manage diverse cultural/ethnic sensitivities.
● Ability to deal effectively with complexity and having focus on details.
● Ability to prioritize and ensure delivery of priorities.
● Quick learner and resilient
Mandatory Skills :Team Coordination, Leadership, sox, Itgc, IT Audit, IT Governance,
Information Technology
Desirable Skills : IT Risk Management, Cobit, Cisa, Cism, Cissp, team leading, Risk
Compliance, Information Security, IT Risk
Responsibilities
Job Description:
You are Responsible for
Below are the roles and responsibilities of the candidateAssists the senior management in
defining the control objectives and monitoring compliance efforts.
● Manage organization's compliance with the Sarbanes Oxley Act. Develops processes to
ensure compliance with all SOX requirements.
● Designs and administers internal controls over financial reporting relating the IT
automated controls. Reports test results to the top management.
● Review test findings within the Internal/External Audit Team, facilitate the remediation of
control gaps, and escalate possible critical issues to the senior management. Serve as a
liaison between internal and external auditors. Stays abreast of changes in SOX
regulations to ensure timely compliance.
● Identify areas of potential improvement for key processes and procedures and supports
the management of the related processes and procedures. Responsible for maintaining
and updating all aspects of the internal SOX compliance.
● Responsible for working with different business owners on implementation, execution
and compliance with entity level controls. Evaluates the review and analyzes data
pertaining to information systems functions relative to Sarbanes-Oxley compliance.
● Develop and conduct SOX compliance training for employees.
To succeed in this role – you should have the following
Applicants should be a University Degree holder (preferably Master degree), CPA or Chartered
Accountant (or equivalent), Certified Information Systems Auditor (CISA) with 5+ years of
experience in Finance / Internal/ IT Controls/Audit and relevant business area.
● Knowledge of SOX and IT controls. Big 4 public accounting experience with Fortune 500
clients.
● Extensive knowledge of the internal control framework (specifically COSO) and a solid
understanding of the concepts of control design and operational efficiency.
● Strong knowledge of SOX requirements and ability to assist with documentation of ITGC
and financial process controls to support operational as well as SOX compliance audits,
including performing walkthroughs and developing process flow charts.
● Strong risk management experience, including: performing assessments and audits,
designing controls, managing enterprise control frameworks, and prioritizing risk.
● Experience working in a dynamic IT environment similar to a high tech start-up.
● Experience of solving multiple and complex challenges.
● Exposure in audit planning and execution, controls operation, and handling audit queries
with external/internal auditors.
● Strong governance, risk and assurance management background which encompass
knowledge of corporate governance, control framework and risk.
● Aptitude for leading teams; influencing and galvanizing others to follow you toward a
solution.
● Ability to guide and train team members.
● Strong interpersonal written and oral communication skills.
● Solid organizational skills along with an aptitude for information technology.
● Excellent analytical skills
● Understanding of business drivers and related risk and ability to interpret the relevant
management information is appreciated.
● Good communication and Analytical skills
● Having risk and controls mindset
● Ability to challenge and open to different views and opinions.
● Self-starter and ability to manage diverse cultural/ethnic sensitivities.
● Ability to deal effectively with complexity and having focus on details.
● Ability to prioritize and ensure delivery of priorities.
● Quick learner and resilient
Mandatory Skills :Team Coordination, Leadership, sox, Itgc, IT Audit, IT Governance,
Information Technology
Desirable Skills : IT Risk Management, Cobit, Cisa, Cism, Cissp, team leading, Risk
Compliance, Information Security, IT Risk
Salary : As per industry standard.
Industry :IT-Software / Software Services
Functional Area : IT Software - Application Programming , Maintenance
Responsible for:
> Research, write, and edit engaging and informative content across various platforms and formats (e.g., Homepage copy, CLP copy, marketing materials).
> Act as the central point of contact for content-related inputs from various stakeholders.
> Collaborate with designers to translate content into visually appealing formats.
> Maintain a QC checklist and track identified issues and report any errors or inconsistencies, ensuring timely correction.
Responsibilities
Responsible for:
> Research, write, and edit engaging and informative content across various platforms and formats (e.g., Homepage copy, CLP copy, marketing materials).
> Act as the central point of contact for content-related inputs from various stakeholders.
> Collaborate with designers to translate content into visually appealing formats.
> Maintain a QC checklist and track identified issues and report any errors or inconsistencies, ensuring timely correction.
Salary : As per industry standard.
Industry :IT-Software / Software Services
Functional Area : IT Software - Application Programming , Maintenance
Job Summary:
Flipkart is looking for a dynamic and driven Business Development Executive (BDE) – Inside Sales to join our team. This role requires a proactive professional with 0.6 to 4 years of experience in inside sales or business development. The ideal candidate will be responsible for driving revenue growth by identifying, engaging, and converting potential sellers or business partners through effective communication and persuasion.
________________________________________
Key Responsibilities:
• Lead Generation & Conversion: Identify potential sellers and onboard them onto the Flipkart platform.
• Sales Outreach: Conduct outbound calls, emails, and virtual meetings to pitch Flipkart’s services to prospective clients.
• Client Engagement: Build and maintain strong relationships with sellers, ensuring a smooth onboarding process.
• Negotiation & Closure: Effectively communicate value propositions, negotiate pricing, and finalize agreements.
• Market Research: Analyze industry trends, competitor strategies, and market demands to develop growth strategies.
• Target Achievement: Meet and exceed assigned sales and business development targets.
• Collaboration: Work closely with internal teams including operations, marketing, and account management to streamline processes.
• Reporting & Documentation: Maintain accurate records of interactions, sales performance, and client feedback.
________________________________________
Requirements:
✅ Experience: 0.6 to 4 years in Inside Sales, Business Development, or a similar role.
✅ Education: Bachelor's degree in Business, Marketing, or a related field (preferred).
✅ Languages: Proficiency in English & Hindi (mandatory).
✅ Skills:
• Strong communication, persuasion, and negotiation abilities.
• Ability to handle objections and close deals effectively.
• Experience with CRM tools and sales tracking systems is a plus.
• Self-motivated, target-driven, and result-oriented.
• Ability to thrive in a fast-paced and competitive environment.
________________________________________
Perks & Benefits:
✨ Competitive salary
✨ Career growth opportunities in India’s leading e-commerce company.
✨ Dynamic and supportive work culture.
✨ Exposure to industry-leading tools and best practices.
Responsibilities
Job Summary:
Flipkart is looking for a dynamic and driven Business Development Executive (BDE) – Inside Sales to join our team. This role requires a proactive professional with 0.6 to 4 years of experience in inside sales or business development. The ideal candidate will be responsible for driving revenue growth by identifying, engaging, and converting potential sellers or business partners through effective communication and persuasion.
________________________________________
Key Responsibilities:
• Lead Generation & Conversion: Identify potential sellers and onboard them onto the Flipkart platform.
• Sales Outreach: Conduct outbound calls, emails, and virtual meetings to pitch Flipkart’s services to prospective clients.
• Client Engagement: Build and maintain strong relationships with sellers, ensuring a smooth onboarding process.
• Negotiation & Closure: Effectively communicate value propositions, negotiate pricing, and finalize agreements.
• Market Research: Analyze industry trends, competitor strategies, and market demands to develop growth strategies.
• Target Achievement: Meet and exceed assigned sales and business development targets.
• Collaboration: Work closely with internal teams including operations, marketing, and account management to streamline processes.
• Reporting & Documentation: Maintain accurate records of interactions, sales performance, and client feedback.
________________________________________
Requirements:
✅ Experience: 0.6 to 4 years in Inside Sales, Business Development, or a similar role.
✅ Education: Bachelor's degree in Business, Marketing, or a related field (preferred).
✅ Languages: Proficiency in English & Hindi (mandatory).
✅ Skills:
• Strong communication, persuasion, and negotiation abilities.
• Ability to handle objections and close deals effectively.
• Experience with CRM tools and sales tracking systems is a plus.
• Self-motivated, target-driven, and result-oriented.
• Ability to thrive in a fast-paced and competitive environment.
________________________________________
Perks & Benefits:
✨ Competitive salary
✨ Career growth opportunities in India’s leading e-commerce company.
✨ Dynamic and supportive work culture.
✨ Exposure to industry-leading tools and best practices.
Salary : As per industry standard.
Industry :IT-Software / Software Services
Functional Area : IT Software - Application Programming , Maintenance
2-5 Years (software development engineer)
Job Description
● Should be able to understand the well defined tech story and implement it with good
code quality independently.
● Should be able to understand the domain of the specific track he/she is contributing to.
● Should be able to test out the code in the staging environment and push it to production
adhering to SDLC guidelines.
● Should be able to provide timely updates during standup and deliver the assigned tasks
in stipulated time.
● Should be able to monitor the production system post deployment for functional and
non-functional correctness.
● Should be able to guide and unblock junior developers.
Skill Set Requirement
Tech Skills
● Proficiency in Web application development with Java (Dropwizard / Springboot
framework) & RDBMS (MySQL / Oracle).
● Exposure to Linux Commands, GIT commands.
● Exposure of CI/CD, build tools like Jenkins (Docker/K8 - Good to have).
● Enough practical exposure of using above tech stacks based on the past projects
● Exposure in low level system design aspects (Entity design , API design).
● Understanding of basic design principles and patterns
● Exposure to big data platforms like Spark, Hive, Yarn or cloud platforms.
Other Skills
● Ability to adapt to a fast paced environment.
● Good communication skills both verbal and written.
● Prior experience in SDLC practices and working in Agile Environment.
Responsibilities
2-5 Years (software development engineer)
Job Description
● Should be able to understand the well defined tech story and implement it with good
code quality independently.
● Should be able to understand the domain of the specific track he/she is contributing to.
● Should be able to test out the code in the staging environment and push it to production
adhering to SDLC guidelines.
● Should be able to provide timely updates during standup and deliver the assigned tasks
in stipulated time.
● Should be able to monitor the production system post deployment for functional and
non-functional correctness.
● Should be able to guide and unblock junior developers.
Skill Set Requirement
Tech Skills
● Proficiency in Web application development with Java (Dropwizard / Springboot
framework) & RDBMS (MySQL / Oracle).
● Exposure to Linux Commands, GIT commands.
● Exposure of CI/CD, build tools like Jenkins (Docker/K8 - Good to have).
● Enough practical exposure of using above tech stacks based on the past projects
● Exposure in low level system design aspects (Entity design , API design).
● Understanding of basic design principles and patterns
● Exposure to big data platforms like Spark, Hive, Yarn or cloud platforms.
Other Skills
● Ability to adapt to a fast paced environment.
● Good communication skills both verbal and written.
● Prior experience in SDLC practices and working in Agile Environment.
Salary : As per industry standard.
Industry :IT-Software / Software Services
Functional Area : IT Software - Application Programming , Maintenance
